It is so important to keep a consistent look for your brand, no matter where it is seen, either in the eyes of the consumer or the trade. This is how we have helped Cheestrings grow from a £32m brand to one that is over £100m in the time we have been involved with the team. A consistent look and voice for the brand ensures loyalty from the consumer and helps to keep it front of mind when in store. Recognising opportunities for the client has also helped maintain our healthy relationship, whether that’s a freestanding, branded chiller unit for other areas of the store or helping to develop seasonal packaging variations to help create increased shopper intrigue, resulting in tangible sales uplift.