There are a multitude of exceptionally good products and challenger brands on the market that struggle to get noticed by the larger retailers and often are unable to increase their market share sufficiently. Generally speaking, these brands have smaller marketing budgets and therefore the packaging needs to work many times harder to get noticed.
For the client we developed a brand and architecture that gave the structure to work across multiple sku’s and categories to deliver a strong and consistent look. Ultimately helping the client to gain increased visibility and enabling them to gain listings, where they had previously struggled, within the retail sector.