The Sharwoods Premium Range demonstrates how we elevated the brand on beyond the vast selection of branded and own label offerings that are swamping the fixture. The category has experienced good growth over recent years with both the retailer own label and branded products all showing great quality packaging to help achieve increased market share. Following an audit of the category, it was felt that there was an opportunity to deliver a more premium offering from Sharwoods. Enhancing the brand through premium design cues and print finishes, together with premium ingredients included in the recipe from the client, creating a more desirable proposition.